UX Content Strategy · AI Content Architecture
I design content systems that reduce complexity, sharpen decision-making, and hold up at enterprise scale.
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Sr. Manager, UX Content Strategy
Organization
Charles Schwab
Focus Areas
AI Governance · Content Systems · Voice Architecture
Education
MA, Professional Writing — Carnegie Mellon
Good content strategy makes complex systems easier to use and easier to scale.
My work focuses on the content layer of enterprise products: the language, structure, and standards that determine whether information is clear, consistent, and actionable.
I build systems that teams can actually use. That means writing standards with enough specificity to guide real decisions, information architecture that reflects how users think, and governance frameworks that hold up inside real organizational constraints.
I've spent the past decade at financial services and healthcare companies. The work tends to involve high content complexity, real regulatory constraints, and organizations that need to move from ad hoc to systematic.
Scaling Talent Architecture with AI-Assisted Content Strategy
Transformed a fractured competency framework into a governance-ready talent architecture — approved at the C-suite and live for the 2026 review cycle.
From Stranded Artifact to Living Standard: Schwab UX Writing Guide
Migrating a fragmented SharePoint doc into the Everest design system drove a 10x increase in monthly visits and seeded an AI-assisted writing tool.
Re-imagining the Mobile Account Summary as a Dashboard
Content structure and IA reconciled the competing needs of active traders and passive investors within a single post-migration experience.
Schwab Answer Widgets: Scaling Self-Service from 50 to 557
Built the content infrastructure from scratch — 557 widgets across 101 experiences, delivered six weeks ahead of schedule with 605K user interactions by year end.
McKesson.com Content Enhancement: 1,500-Page Audit to 82% Lead Lift
Audited 1,500 pages, navigated Brand vs. SEO tension, and produced a digital writing guide that held the balance. Form leads improved 82% YoY.
CSX Audit
Enter any URL and get a full content strategy readout — IA gaps, content you should be creating but aren't. Powered by Claude.
Copy Clinic
Paste a button label, error message, or any piece of UX writing. Get an honest read: what's working, what isn't, and a rewrite. Powered by Claude.
I'm a Senior Manager of UX Content Strategy at Charles Schwab, where I lead AI content governance, enterprise writing standards, and team development for a matrixed product organization.
Before Schwab, I led content programs at Wells Fargo and McKesson. I hold a BA in English from the University of Dallas and an MA in Professional Writing from Carnegie Mellon.
Outside work, I write poetry and fiction.
Senior Manager, UX Content Strategy
Charles Schwab
2021 — Present
UX Content Strategist
Wells Fargo
2020 — 2021
Lead Digital Content Manager
McKesson
2015 — 2019
MA, Professional Writing
Carnegie Mellon University
BA, English
University of Dallas